Hashtags used to be a go-to strategy for social media growth. But in 2025, they don’t carry the same weight. Platforms like Instagram, TikTok, and YouTube now prioritize AI-driven content discovery, relying more on search, engagement, and user behavior than hashtags. Should You Still Use Hashtags? Yes—but strategically, not as a primary tactic. Here’s why: […]
Help Make the Holidays Brighter: Family Promise of West Michigan Christmas Store
As the festive season approaches, there’s a special kind of magic in the air—a magic that comes from giving back and spreading joy to those around us. Whether you’ve got a few extra hours, a bit of holiday spirit to share, or you’re looking for unique ways to make a positive impact, we’ve got you […]
When to Hire a Contractor for Home Renovations
When you’re building a house or doing major renovations, you’ll deal with many different workers. That’s why hiring a general contractor is often necessary. They’re like the director of a play, managing all the other workers to make sure everything comes together smoothly. General contractors are especially helpful for big projects because they keep things […]
Warming Hearts: #EAS Blanket Drive for Suicide Awareness
Holiday season is here, the Lucas Howard Group is lighting up Grand Rapids with a heartwarming initiative to spread love and awareness during the 4 Weeks of Christmas. A few years back, our dear friend Sarah launched the #EAS Blanket Drive in a unique effort to not only keep bodies warm but also to warm […]
Warmth for Well-being this Holiday Season
Let’s make this holiday season about feeling good! In the midst of all the holiday excitement, it’s important to take care of ourselves. Here are some easy ways to boost your mental and emotional well-being. Spread Joy Spread joy by engaging in acts of kindness. Whether it’s volunteering, helping a neighbor, or simply offering a […]
Heartwarming Ways to Give Back This Holiday Season
As the festive season approaches, there’s a special kind of magic in the air—a magic that comes from giving back and spreading joy to those around us. Whether you’ve got a few extra hours, a bit of holiday spirit to share, or you’re looking for unique ways to make a positive impact, we’ve got you […]
City Spotlight: Ada, Michigan
Should you move to Ada, Michigan? Is Ada a good place to live? When determining what cities are good for your personality, life situation, and personal preferences, there are many factors to consider including climate, cost of living, community, job opportunities, population makeup, activities, and things to do. Let’s take a trip to Ada, Michigan, […]